Menu
Lars Halskov
Lars Halskov
Aarhus
Experience and background
I am a commercial consultant and partner at Kombination based in Aarhus. Previously, I have worked as a sales and marketing manager in brand-driven companies, as a contact and agency director in the advertising industry, and most recently as an independent business consultant until the establishment of Kombination in 2019.
I have worked with startups, SMEs and larger organisations across industries, focusing on strengthening their commercial foundation through sharp value propositions, clear business models and targeted strategy execution. Today, I translate complex insights into valuable and usable solutions.
From value proposition to growth
For me, a strong value proposition is the core of any value-driven business. It defines what makes you relevant, how you create customer value, and what strategic choices drive the business forward.
At Kombination, I help companies sharpen their value proposition, business model and branding in a way that works in practice from day one. I call the approach From Value Proposition to Growth, and it has become my own value proposition as an advisor.
Specialist focus areas
I can help your business:
- Develop and strengthen market position
- Sharpen the business model and commercial strategy
- Clarify brand narrative and communication
- Target marketing and sales efforts
I use, among other things, the Value Proposition Triangle, the Business Model Canvas and the Strategy House as working tools in the development process.
Business approach
To ensure ownership and understanding, I work primarily through workshops that I prepare, facilitate and follow up on. This ensures full focus when we meet and minimises disruptions to daily operations.
I ask participants to fill out a questionnaire prior to the process to create a clear and honest picture of the current situation. At the same time, I gain insight into the company's plans and management's considerations, and this gives us the best possible starting point for new thinking. The best ideas often arise between heads, which is why I use dialogue and co-creation as central working methods.
After the course, I often participate in the execution either as a sparring partner or on a temporary basis, so that we ensure momentum and progress.
Effects
My work aim to strengthen the company's value proposition and branding and create a common direction that leads to concrete results.
Many experience greater clarity in their business after the collaboration, a clearer view of the future and a plan that can be executed in practice. Established companies will typically see increased revenue and better profitability, while entrepreneurs get off to a focused and efficient start.
Business
A clear business strategy and an action-oriented business plan give you an overview of resources, goals and priorities, so that the company is managed safely and purposefully. Through analysis and strategy management, we ensure that the company can make better decisions and act quickly based on them.
