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Annette Nilaus Poulsen
Annette N. Poulsen
Bornholm
Experience and background
I am a commercial advisor at Kombination based on Bornholm. I come from a background in market and business analysis, pricing and project management within industries such as energy and telecommunications. My various roles as Head of Pricing, Business Analyst and Commercial Manager have given me a solid analytical toolbox and understanding of how data is turned into action.
In addition to my role as an advisor, I am an external lecturer in communication and project management at the Business Academy Copenhagen, Campus Bornholm, which has made me sharper in communication and facilitation.
Turn data into decisions – that create value
Data is valuable. But it only creates value when it is translated into decisions that make sense for employees. It is about finding the patterns in your data, understanding the potential and using it actively in your business development. In a company, it is essential to work across analysis, strategy and business development. Because when insight and experience are transformed into practice, we can make complex relationships understandable and create value.
Specialist focus areas
I can help your business with:
- Analysis of target groups, customers, stakeholders, trends and the market
- Structuring data
- Pricing and sales optimisation
- Data-driven strategy and business development
In my consulting, I use an analytical approach combined with interdisciplinary understanding and experience with customer behaviour and partner relationships.
Business approach
It is important to me that our collaboration is based on trust, so that together we can create the best possible solution. For me, it is about listening, challenging and identifying needs and from there creating value for your company, which ultimately must be a successful experience. My approach is therefore both analytical and practical.
After the first meeting, I collect thoughts and ideas so that together we can find the right path in the process. We then plan for scope and direction, and I provide concrete, easily executable action plans and follow-up. The goal is that your company gains valuable tools from the collaboration that you can use further in your operations.
Effects
After our collaboration, companies experience greater insight and awareness. They gain clarity, structure and courage to continue working with data themselves, because they have been given tools to make decisions based on insights. Many point out that my knowledge, experience and way of working give them new and valuable perspectives on their business.
By using analyses of both the market, target groups and trends in your business development, we improve your decision-making basis, which helps to strengthen sales, improve competitiveness and increase profit margins.
Business
A clear business strategy and an action-oriented business plan give you an overview of resources, goals and priorities, so that the company is managed safely and purposefully. Through analysis and strategy management, we ensure that the company can make better decisions and act quickly based on them.
Sales
We analyse sales data, customer potential and market opportunities to give you a precise overview of where revenue is generated and where there is room for improvement. The results are translated into sales strategies and plans that make it easier to prioritise efforts, strengthen the pipeline and ensure continuous progress.