Case: Raw Culture creates focus and growth with a sharp value proposition
A need for greater focus and sharpness in the work with brand positioning resulted in stronger, common, internal language and a clearer, external expression.
Category Marketing
Case: New brand platform creates growth at One2Feed
One2Feed wanted to strengthen its position in the market for automated feeding systems. The challenge was not the technology, but the need for a clearer and more value-based basis for communication.