Business

A clear business strategy and an action-oriented business plan give you an overview of resources, goals and priorities, so that the company is managed safely and purposefully. Through analysis and strategy management, we ensure that the company can make better decisions and act quickly based on them.

Analysis and strategy

Data collection

The better the data, the better the decisions. We help you collect and structure data, both from your internal systems and from external sources. We find and analyse data about the market, customers and competitors, so that you have a strong foundation for sales, marketing and business development. Data can be collected and continuously updated in e.g. Excel, so that you always have a current overview that makes it possible to act quickly and make the right decisions.

Internal data analysis

We turn your data into insights that strengthen both short-term and long-term decisions. With internal data analysis, we create an overview of which products sell, which customers buy, and where you make the most profit. We also help you identify products or customers that drag down your bottom line. Through structured analysis, you get a solid decision-making basis for sales, marketing, and business development, and a clear picture of where the company creates the most value.

Market analysis

We investigate market potential, customer segments, sales channels and competitors in Denmark or in export markets. With access to local sources and insight into the market dynamics, we give you a solid foundation for sales, marketing and business development. A market analysis from us provides clarity on opportunities and risks, so you can design a sharp go-to-market plan that strengthens your position and ensures that investments and efforts hit precisely where the market is most receptive.

Value proposition

A unique value proposition can in itself create measurable growth. We help you define and articulate what makes your company special and therefore what customers choose you for. The unique value proposition is both the heart of a sharp business model, business plan and management, and the foundation for effective branding, marketing and sales. With a clear and differentiated value proposition, you get a strong starting point for strategy and business development that creates growth and strengthens your competitiveness.

Business model

A strong business model is an effective management tool in the company. We work with the Business Model Canvas, which is a visual tool that creates an overview and shared understanding among employees. Sometimes we focus on the financial layer, other times we also include the environmental and social layer. Regardless of the starting point, we always start with a clear value proposition, so that your business model is both sustainable, competitive and action oriented.

Business strategy

We develop business strategies based on the Strategy House, which is a visual tool that creates an overview and shared understanding. We start from your mission and value proposition and identify the overall business goals for, for example, a 3-year period. Together we determine the most important Must Win Battles, where we define KPIs, key initiatives and possible barriers. The result is a clear, action-oriented strategy in one comprehensive management tool.

Plan and execution

Business plan

Based on the Strategy House, we jointly prepare an action-oriented business plan. The plan translates the strategy into concrete action by setting a time frame and delegating responsibility for Must Win Battles and key activities. We work in Excel or other execution tools that make the plan dynamic and alive, so you can continuously follow up, adjust and ensure progress. The result is a business plan that creates ownership, overview and effective results across management and organisation.

Ambition plan

An ambition plan is the commercial version of the Strategy House, where we focus on sales and marketing. We implement a fast-track process that quickly translates ambitions into action by assigning time and responsibility to the tasks that create the greatest impact. The plan focuses on concrete results such as increased revenue, new customers, higher contribution margin and a stronger bottom line. The ambition plan gives you a clear overview and a common direction that ensures that everyone works purposefully towards the commercial goals.

Periodic data check

A periodic data check gives you an updated picture of the state of the company. We typically conduct data checks after a development process where we have worked together on data analysis and business strategy. The purpose is to ensure progress and maintain focus on the most important key figures. We recommend monthly checks or at least quarterly. The data check can be an ongoing process, where we act as a kind of external controller, helping you to react in a timely manner and make data-driven decisions.

Periodic strategy check

A strategy check ensures that your strategy and business plan remain alive and relevant. We typically conduct strategy checks together with management after a development process where we have prepared a strategy and plan. We assess where you are in the execution, whether barriers have arisen, or whether conditions have changed. The strategy check gives you an overview and helps maintain progress. We recommend monthly checks or at least quarterly to ensure that the strategy continues to create results.

Strategy management

With strategy management, we offer external, strategic management, where we handle project management and execution management. We set aside an agreed number of hours or days each month and ensure that the strategy is not forgotten in a busy everyday life. The ongoing management means that execution is constantly prioritised and creates results, without you having to hire or release internal resources. Strategy management provides continuity, progress and measurable impact in your business development.

Strategy workshop

A strategy workshop is a fast-track sprint process where we develop a common strategic direction in one intensive day. The workshop brings together management and possibly key employees in a focused process that we both prepare and gather information on. In advance, the participants answer a strategy survey that ensures a sharp starting point. We work with the Strategy House as a visual tool, and the output is a finished strategy house with clear goals, Must Win Battles and key initiatives that create action.