Culture industry

The cultural industry is in the midst of a transformation. Less dependence on subsidies requires stronger commercial thinking, new experiences and greater earnings before, during and after the visit. We help cultural actors create sustainable growth.

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The industry's challenges

Cultural institutions such as museums, experience centres, theatres and sports clubs are traditionally used to operating subsidies from the state and municipality. But times are changing and more must be able to stand on their own two feet. This requires commercial restructuring with a focus on new sources of income, more visitors, stronger customer experiences and sharper marketing. In addition, competition for the audience's time and money is more intense than ever before.

Our experiences

We have extensive experience with commercial development in the cultural industry and have completed courses for many different cultural actors. Often as part of projects supported by destination companies, municipalities or government funds. Our cases are about creating greater relevance, new business models, stronger positioning and higher earnings both before, during and after the visit.

How do we help?

We help with data, audience insights, business development, brand positioning and marketing, which strengthen the commercial foundation of cultural institutions. We identify new revenue opportunities, develop experiential offerings, improve the flow through the guest journey and create conceptual clarity. The goal is to increase interest, visitor numbers and earnings, so that cultural institutions can become more sustainable both financially and in their role in society.

The industry's challenges

Cultural institutions such as museums, experience centres, theatres and sports clubs are traditionally used to operating subsidies from the state and municipality. But times are changing and more must be able to stand on their own two feet. This requires commercial restructuring with a focus on new sources of income, more visitors, stronger customer experiences and sharper marketing. In addition, competition for the audience's time and money is more intense than ever before.

Our experiences

We have extensive experience with commercial development in the cultural industry and have completed courses for many different cultural actors. Often as part of projects supported by destination companies, municipalities or government funds. Our cases are about creating greater relevance, new business models, stronger positioning and higher earnings both before, during and after the visit.

How do we help?

We help with data, audience insights, business development, brand positioning and marketing, which strengthen the commercial foundation of cultural institutions. We identify new revenue opportunities, develop experiential offerings, improve the flow through the guest journey and create conceptual clarity. The goal is to increase interest, visitor numbers and earnings, so that cultural institutions can become more sustainable both financially and in their role in society.