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Lars Halskov
Lars Halskov
Business Advisor and Partner
Aarhus
Value proposition-driven business development
From value proposition to business model, strategy, and brand
I help owner-managers and leadership teams identify and refine their company’s unique value proposition and make it the focal point of their business model, strategy, and branding. The result is a company where what you promise, deliver, prioritize, and communicate are fully aligned – creating a stronger foundation for growth.
My core services
Value proposition-driven business model
I identify and refine your unique value proposition and translate it into a coherent business model.
- Customer value and differentiation
- Business Model Canvas
- Activities, resources, and partnerships
- Revenue model and financials
Value proposition-driven strategy
I translate value propositions and business models into strategic direction and a concrete business plan.
- Strategy framework and strategic choices
- Business objectives and Must-Win Battles
- KPIs and key initiatives
- Organizational foundation
- Comprehensive business plan
Value proposition-driven brand
I translate the value proposition into the desired market perception, core narrative, and branding strategy.
- Positioning and desired perception
- Core narrative and brand platform
- Visual and verbal identity
- Branding strategy and roadmap
- Brief for marketing execution
My process
Value Proposition (Promise)
What unique value will we create for whom?
Business Model (Delivery)
How do we structure the business to deliver and profit from the value?
Strategy (Direction)
What should we prioritize in order to realize the value proposition and our goals?
Branding (Narrative)
How should the market understand, experience, and choose us?
Det siger kunderne om Lars
Ecopark
Proces..
One2Feed
Resultat..
Dueholm
Værdi..
View Lars's background and experience on LinkedIn
Business
A clear business strategy and an action-oriented business plan give you an overview of resources, goals and priorities, so that the company is managed safely and purposefully. Through analysis and strategy management, we ensure that the company can make better decisions and act quickly based on them.
