Marketing

A sharp brand positioning and a focused marketing strategy make it easier to prioritise goals, messages and activities across channels. We ensure consistency in marketing efforts through structured plans so that brand, communication and activities work towards the same goal.

Analysis and strategy

Market insights

We collect and analyse market insights that form the basis for sharp brand positioning. By analysing market conventions and competitors' positions and behaviour, we create a clear picture of who you are up against and where the opportunities lie. We map sales channels, customer journeys and the most important touchpoints so you understand how the market thinks and acts. With solid market insights, you can differentiate yourself strategically and strengthen your branding, communication and strategic sales.

Brand analysis

A brand analysis provides insight into how your brand is actually perceived in the market and how it aligns with the position you want. We examine brand awareness and perception in the target group and compare the results with your value proposition and desired brand identity. The analysis reveals where there is consistency and where adjustment is needed. With a clear understanding of the brand's current strengths and challenges, you get a solid foundation for branding, marketing and strategic business development.

Target group analysis

A target audience analysis gives you clarity on who your primary customer segments are, possibly across sales channels. We uncover customer needs within your products or services and identify the most important decision-makers and the factors that drive their choice of supplier. The analysis provides insight into motivation, behaviour and preferences, so you can target your branding, marketing and sales. The result is a precise basis for brand positioning, marketing strategy and sales work.

Brand positioning

A strong brand positioning starts with a unique value proposition and clarifies why your brand exists. We help you define a differentiated position, whether you work with consumer products or complex B2B solutions. The process is based on insights about the market, competitors and target groups, as well as your current brand perception. The result is a new, unique value proposition, a desired perception and a clear brand position in the market or category that strengthens branding, marketing and business development.

Brand strategy

A brand strategy translates your brand position into concrete and measurable results. We develop branding strategies, typically based on a new, unique brand position. Together we set clear goals for awareness, perception, relationships or leads. We identify Must Win Battles that must be won to take ownership of the position and define the primary initiatives that drive the process forward. At the same time, we uncover possible barriers and competitor reactions, so you have an actionable strategy that strengthens your brand and business development.

Marketing strategy

A marketing strategy ensures that your efforts across brands, products and business areas are coherent and create measurable results. Based on market insights and brand considerations, we develop an overall strategy that defines which marketing goals you need to achieve and how you can best convert your efforts into results. We help you prioritise activities within the given budget and resource limits, so that your marketing creates maximum impact and supports your business strategy.

Plan and execution

Marketing plan

A marketing plan translates strategy into action and ensures progress in your marketing efforts. We prepare a rolling, Excel-based plan that continuously shows realised activities and results in relation to budget and goals. The plan focuses on Must Win Battles and the key activities defined in the marketing strategy. It contains a detailed schedule and clear division of responsibilities, so you always have an overview of status, progress and impact and can steer your marketing efforts towards concrete results.

Core narrative

Based on your unique value proposition, we develop a sharp core narrative, including a tagline, that makes it clear who you are and why customers should choose you. A new core narrative immediately creates value in the form of sharper and more targeted sales meetings. The narrative is not a script, but a short, precise story that each employee can convey in their own style and tone. At the same time, it forms the foundation for stronger, more coherent communication that elevates branding, marketing and sales.

Design and identity

We help you translate your brand strategy into a sharp visual expression, and if necessary, a new identity. We are responsible for the brief and ongoing sparring with the designer, ensuring full alignment between strategy, brand and design. The result is a modern, recognisable and strategically anchored design that strengthens your visual identity and makes the brand clear and credible across all touchpoints in marketing and communication.

Communication

Based on your brand strategy, we develop a communication plan that sets the tone, messages and focus areas. We then continuously assist with tasks across media and platforms, from campaigns and content to internal communication. We are responsible for the brief, management and sparring, so that all efforts are coherent and support your strategy. The result is targeted and effective communication that strengthens the brand and creates clear coherence in marketing and business development.

Periodic marketing check

A periodic marketing check ensures that your branding and marketing efforts stay on track and create momentum. We conduct monthly or quarterly checks, often as a follow-up to the development of a new brand strategy. Here we assess results, priorities and opportunities for optimising activities. The marketing check is an effective solution for companies that want to strengthen marketing efforts without hiring new employees and at the same time ensure that the strategy is translated into action and results.

Marketing management

With marketing management, we offer external management and coordination of your marketing efforts. We are responsible for planning, prioritising and managing tasks, often in collaboration with our experienced freelance partners. A fixed number of hours or days are allocated each month so that execution does not stall but is continuously prioritised. Marketing management is a flexible solution that ensures continuity, progress and results, without you having to hire or release internal resources for the task.