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Crafts industry
The industry's challenges
The craft industry consists of both larger companies and a large undergrowth of smaller craftsmen who are passionate about their profession but often spend too little time on commercial matters. Competition is fierce, customers expect quality, service and clear communication, and many companies lack a scalable business model, a clear narrative and structured sales work. This makes it difficult to grow, prioritise correctly and exploit the potential.
Our experiences
We have solid experience in helping craftsmen from both small, medium and large companies. We have worked with business development, sharper positioning, strengthened sales, better customer experiences and clearer communication. For some we are part of a board, while for others we have regular monthly sparring meetings. We know what it takes to turn skilled craftsmanship into a strong and sustainable business.
How do we help?
We help develop a scalable business model, identify your strengths and target groups, sharpen the story of the company and strengthen sales. We work with strategy, marketing, sales plans, core storytelling and ongoing sparring as needed. The goal is that craftsmen can focus on their craft, while we help them build a healthy, efficient and commercially strong company.
The industry's challenges
The craft industry consists of both larger companies and a large undergrowth of smaller craftsmen who are passionate about their profession but often spend too little time on commercial matters. Competition is fierce, customers expect quality, service and clear communication, and many companies lack a scalable business model, a clear narrative and structured sales work. This makes it difficult to grow, prioritise correctly and exploit the potential.
Our experiences
We have solid experience in helping craftsmen from both small, medium and large companies. We have worked with business development, sharper positioning, strengthened sales, better customer experiences and clearer communication. For some we are part of a board, while for others we have regular monthly sparring meetings. We know what it takes to turn skilled craftsmanship into a strong and sustainable business.
How do we help?
We help develop a scalable business model, identify your strengths and target groups, sharpen the story of the company and strengthen sales. We work with strategy, marketing, sales plans, core storytelling and ongoing sparring as needed. The goal is that craftsmen can focus on their craft, while we help them build a healthy, efficient and commercially strong company.
Lars Halskov
Business development & marketing
Lise-Lotte Callesøe York
Organisational development & management
Jan Færch
Business development & digitalisation
Katja Maria Bittmann
Business development & management