
I am a commercial advisor and partner at Kombination based in Aarhus. I come from a background in the food industry, where I have many years of experience in both startups and large corporations such as Arla and Royal Greenland. My experience stems from roles as CEO, project manager, category manager and most recently HR, marketing and innovation director, from which my current focus on leadership development stems. My commercial background combined with my leadership experience has given me a special insight into business development, and I therefore know how important it is to understand internal strengths.
In companies, it happens all too often that people have to meet goals, and preferably in record time. I have experienced it countless times myself, and often there are conflicting goals for the individual departments. That is where the conflicts arise.
But if we strengthen trust, commitment and ownership in the project, and thus get the entire organisation moving in the same direction, then we ensure that goals meet people. This is where the magic happens and we succeed together.
I can help your business with:
My work is supported by both research-based knowledge and practical professional experience, and I also use various tools, including the 'Goals Meet People' model and personal profile analyses.
I have worked with consultants myself quite a bit and it often happens that when they have left the project, the work is not anchored in the company. Therefore, my approach is that the consultancy service I offer must be in collaboration with the company.
In my work, I include both professional and personal competencies, so that we get the best possible starting point when we need different departments and people to anchor the strategy in the company.
It is important to me that we work closely together on the project, and that a confidential space is created between me and those I am a sparring partner for, so that the challenges are also discussed, and we can find an implementation-ready solution.
My consulting processes are based on professional, honest and dynamic collaboration, and that is precisely one of the cornerstones that companies take with them after our collaboration.
The biggest change is seen in the development of management. Many experience that they are becoming more convinced about their own role and what it takes to achieve the goals of the strategy. The goals have been implemented, and they live in reality, instead of in the drawer.
We help leaders clarify goals, strengthen the organisation and create ownership so that strategy and development are anchored throughout the company. Through workshops, sparring and implementation support, we ensure that direction and responsibility are clear, and that changes are translated into everyday practice.
A clear business strategy and an action-oriented business plan give you an overview of resources, goals and priorities, so that the company is managed safely and purposefully. Through analysis and strategy management, we ensure that the company can make better decisions and act quickly based on them.
Picture this: The strategy is sharp. The KPIs are set. The PowerPoint presentation is great. But then... nothing happens. The strategy gets shelved, and everyday life takes over. Sounds familiar?
I have therefore developed the “Goals Meet People” model, a practical approach to bridge the gap between the ambitions of top management and the reality of employees. It shows how real change occurs when we strengthen the key elements of collaboration and create stronger communities.

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