
I am a commercial advisor at Kombination based in Copenhagen. I have more than 30 years of experience from retail, telecom, media and SaaS, which has taken me from the shop floor to senior roles in international technology and media companies, where I have worked with digitalisation, business development and commercial scaling.
A key chapter in my career was the development of TV 2 PLAY, where I led the transformation from the streaming service Sputnik to a business-critical digital platform with massive growth. The experience provided a deep understanding of what is required to develop and scale digital products that both create value for users and strong commercial results.
Digital business development is not just about technology. It is about people. My consulting is therefore not only focused on numbers and ambitious growth targets. It is deeply rooted in the philosophy that a company's most important resource is its employees. Even the best strategy falls to the ground if the organisation is not motivated and committed to implementing it. That is why I work with an approach where digital opportunities and human leadership go hand in hand.
My role is to help companies identify new opportunities, create excitement in the organisation and ensure that strategies are translated into concrete results in practice.
I can help your business with:
My work is typically based on analysis of the business, market and technology, where we identify opportunities and translate them into concrete initiatives and solutions.
A good consulting process starts with transparency. I place great importance on the task being clearly defined from the start, and that goals, expectations and success criteria are known to everyone involved. Clarity and a shared understanding of the task create the best foundation for strong collaboration.
My goal is always to deliver a process that matches the company's needs and expectations, and a result that exceeds expectations.
Collaborating with me will create both commercial results and a stronger organisation.
Throughout my career, I have helped launch and scale one of Denmark's best-known digital services to a business-critical success with massive growth, and I have worked on the transformation of an international CPaaS company by exploiting new technological opportunities and translating them into concrete value for the customer.
Common to the projects is a focus on development, transformation and value creation. The goal is always to create solutions that give the company a stronger position, happy employees and increased value in both the short and long term.
Developing digital products and services can strengthen a company's value proposition and create new opportunities for growth and innovation. Through analysis, idea development and strategic sparring, we help translate needs and opportunities into digital solutions that create value for customers and strengthen the business.
A clear business strategy and an action-oriented business plan give you an overview of resources, goals and priorities, so that the company is managed safely and purposefully. Through analysis and strategy management, we ensure that the company can make better decisions and act quickly based on them.