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Case: Destination Limfjorden project creates 10 new gastro-tourism products
When Destination Limfjorden wanted to strengthen the area as a gastronomic beacon, Kombination ApS stepped in as a commercial advisory team. The task was to ensure progress and translate the ambitions into concrete experiences. The process was run in close dialogue with two selected companies - Limfjordsopleverser and Bizz Up - where the focus was to ensure that ideas turned into products. Through workshops, testing and co-creation, it was possible to develop 10 new experiences, several of which have already been booked and implemented.
The collaboration with Kombination has given us exactly the execution power we needed. They have managed to bring together local businesses, create momentum and contribute to the development of new gastro products that are not just ideas on paper, but concrete experiences that elevate the entire destination.
- Rasmus Friis Sørensen, CEO, Destination Limfjorden
Sales of the new products are estimated to reach DKK 1,000,000 by the end of 2025, and the success marks just the beginning. The process will continue into 2026, where more products and collaborations will be rolled out and form the basis for an even stronger gastro profile for the Limfjord.
Valuable results:
The Limfjord is stronger as a gastro destination
The strategy was implemented in the form of products
The process created business for local companies
