Case: New strategy creates growth at Kvejborg

A sunshine story from Thyholm in Denmark – and strong proof that a sharp value proposition combined with consistent execution can move even well-established companies.

In the fall of 2021, Kombination began working with Kvejborg ApS, just as Jacob Dørr Sørensen took over as the new CEO after founder Søren Kvejborg. At this time, there was a need to strengthen the commercial work and create greater clarity in the company's value proposition, communication and market position.

Through a targeted and facilitated process consisting of three intensive workshops, we developed a completely new Kvejborg value proposition in close collaboration. At the same time, the foundation was laid for a clear core narrative, a new tagline, an updated visual expression and a targeted sales and marketing strategy.

After the strategy work came the most important part: Execution. With Kombination as a sparring partner, the Kvejborg team has since then worked consistently and disciplined to translate the strategy into action in daily commercial work.

We needed to sharpen our value proposition and communication. Together with Kombination, we have developed a new commercial foundation that makes it much easier to communicate and sell Kvejborg. This has created growth and two new full-time positions.

- Jacob Dørr Sørensen, CEO, Kvejborg ApS

Today, Kvejborg ApS stands out much more clearly in the market. The company has become easier to communicate and sell, which has resulted in increased revenue, a stronger bottom line and new full-time positions.

At Kombination we work by a clear mantra: 30% targeted strategy and 70% continuous execution. Kvejborg ApS is a strong example of how precisely that balance creates lasting results.