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Case: New brand platform creates growth at One2Feed
One2Feed wanted to strengthen its position in the market for automated feeding systems. The challenge was not the technology, but the need for a clearer and more value-based basis for communication – focusing on the customers' real needs rather than the products' functions.
In collaboration with Kombination, a facilitated process was carried out, where the entire organisation was involved in defining One2Feed's core value proposition. The work resulted in a new brand platform that unites the company's communication under a clear and meaningful promise: A better life on the farm.
Building on the brand platform, communication was sharpened across the website and social media. The focus shifted from product features to the needs and motivations that drive modern farmers to invest in automated solutions – including work life, family life and responsible farming.
With Lars as our facilitator, we have identified our core value proposition and subsequently developed a new communication that has immediately sharpened our sales efforts and generated more leads. It is a process that many SMEs can greatly benefit from.
- Hans Scriver, CEO, One2Feed A/S
Valuable results:
New brand platform with clear value proposition
Clear communication with a focus on customer needs
Fast and effective lead generation in new markets
After the launch, efforts were targeted at the markets in Norway and Sweden, where results came quickly. One2Feed experienced significantly more leads and a much stronger understanding among potential customers of how the company's solutions make a real difference in everyday life.
The case is a clear example of how a sharp value proposition and a clear brand platform can create quick and measurable results in sales work.
