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Case: Data-driven growth strategy for Leighton Foods
Leighton Foods is a Danish food company with international brands such as Antica Cantina and Mister Wraps. To ensure continued growth, a sharp, data-driven strategy was needed – and a clear plan for how the strategy could be executed in practice.
The collaboration began with a thorough pre-analysis and data collection from the existing business. Here, the growth areas that contributed the most to both the top and bottom line were identified. The next step was to collect market and consumer insights from the primary markets, which also formed the basis for the development of a Management Dashboard for ongoing follow-up.
Based on data and management ambitions, Leighton Foods' growth strategy was developed around a newly defined vision. Through workshops, strategic goals, Must Win Battles, KPIs and key activities for the next three years were defined.
Kombination has guided our strategy work with a sure hand and challenged us to the core of the business. The result is a sharp growth strategy and a clear execution plan for the next three years. The collaboration gives us peace of mind to focus on daily operations.
- Harald Keul, CEO & co-owner, Leighton Foods
Valuable results:
Sharp growth strategy based on data and insights
Management Dashboard with ongoing strategic overview
Effective execution and strong anchoring in the organisation
After the strategy was finalised, Kombination acted as strategic project manager and managed the execution of key initiatives. With a structured follow-up tool and a few hours of project management per month, the strategy was quickly anchored in the organisation – allowing Leighton Foods' management and employees to focus 100% on the day-to-day business.
