Case: Banana Cph creates focus and momentum in sales

A food startup driven by a strong vision and a big entrepreneurial dream, but with a need to create overview, structure and clear focus in sales work - without losing pace and ambitions.

Banana Cph is a food startup driven by a strong vision and a big entrepreneurial dream. Like many growth companies, Banana Cph faced the need to create overview, structure and clear focus in sales work – without losing pace and ambition.

Through the collaboration with Kombination, Banana Cph has strengthened its commercial foundation. In a short time, a targeted Banana Cph Growth Plan has been developed with clear goals and priorities, as well as a sharp Go-To-Market plan with control over prices, assortment and sales channels.

Kombination has also played an active role in customer dialogue and participated in important customer meetings to ensure the development of strong and long-term customer relationships. The collaboration has given Banana Cph greater security in sales work and a more professional foothold in the market.

I am super happy about the collaboration with Kombination. They challenge us, and their knowledge and experience in our value chain is worth its weight in gold for a food startup like us. In a short time, we have developed a sharp growth plan and a Go-To-Market plan with control over prices, assortment and channels.

- Christian Cordius, CEO & Founder, Banana Cph


Valuable results:

Sharp growth plan

Clear goals and priorities

Professional Go-To-Market plan and sales structure

Strengthened customer dialogue

Better sales processes

The collaboration was initiated as part of TurboPlant, a development project supported by the Danish Industry Foundation, which aims to create growth in plant-based companies.